INNOVATION DESIGN

...FOR SUPERIOR CONCEPTS

THE NEED

Every organisation's process of innovation is incomplete without creatively-charged people who are connected, aligned and inspired to participate.

INSIGHT OUT IS EXPERT ON THE HUMAN SIDE OF INNOVATION

We come at it from a people angle – who is involved, what skills and skill levels are involved, what is the scale of the task, what are the risks, rewards and driving purpose for this group that will keep them going?

 

We work with companies to enhance their approach to innovation and maximise the experience and outputs for the organisation and its people.

  • Discovery sessions - Problem statements - Scoping the opportunity

  • Idea Generation - Idea Clustering - Idea ranking - Idea selection

  • Distilling the idea - Clarity on need-state (user, market, business, consumer) and single-minded proposition

  • Creative collaboration for innovation (within and between teams, within and between organisations)

There is no shortage of ideas in this world, just a shortage of good ones.  

There are times when the last thing that is needed is more ideas and instead alignment and belief in singular path is more important. 

There are times when creative thinking is seen as needed at the beginning of a project and as an alternative to focused determination and the art of building on what has come before.   Creativity is required throughout the innovation process and to deliver excellence in any context.  Creativity is particularly required when what is needed is clarity, focus and agreement (not necessarily consensus). 

INSIGHT OUT PROVIDES THE COLLABORATIVE TOOLS TO HELP GROUPS WORK AND THINK CONCEPTUALLY AND PRACTICALLY

Our background in communications provides a wealth of distillation techniques and clear, concise, ideas that are connected to user, market, business and consumer needs.